CPA is an acronym for "Cost Per Action" or "Cost Per Acquisition". This pricing model is often associated with Direct Response advertisers or agencies since payment is only made when a desired action – like a sale, product purchase, form submit, email capture, etc. - occurs that is directly attributable to an ad.

Advertisers and agencies are embracing CPA-based advertising campaigns more in recent months since there is a better quantified return on investment (ROI) associated with these types of campaigns. CPA, or performance-based campaign pricing models, are the fastest-growing pricing models and make up a majority of online advertising spending today. Typically, the advertiser or agency knows what they are able, or willing, to pay for a desired action to occur and will only pay a company like Epic when that action occurs. For many advertisers and agencies, this is the lowest-risk form of advertising since it guarantees ROI without upfront cash outlay which might not necessarily lead to any goodwill.

Contact our Sales team today with questions or inquiries regarding CPA advertising!

1. CPA advertising is not conducive to top-tier brands and is only for small or medium-sized advertisers.

Fact: Epic Advertising has successfully worked with many large brands on direct response campaigns. Consider that most Search campaigns fit under a CPA umbrella and are heavily performance-based, and Search is the highest-growth type of online advertising currently.

2. CPA advertising is not "brand safe" for large, well-known brands and CPA's only goal is an action at the expense of brand protection.

Fact: There is a right way and a wrong way to do CPA advertising. Epic Advertising does it the "right way" and has invested heavily in technology and human resources to ensure that CPA-based advertisements always appear on brand-suitable distribution sources. Epic has shown that CPA based advertising can generate incremental sales while brand-building.