There are many facets to our Technology group. We have an area focused on R&D and "emerging" market leadership concepts. Another major area of focus is on products, like iMobilePublisher, our new publisher interface and reporting system produced specifically for use on the iPhone and iPod Touch.

We often get asked about our technological capabilities, and what differentiates Epic from the rest of the internet marketing companies out there. The first answer is that most of the technology we employ is proprietary and developed in-house. This is done purposely, and allows us to continually perfect our technological capabilities based on feedback from our clients and what we uniquely see across the entire online marketing ecosystem. There are some things you just can’t outsource in order to be the best. The second differentiator is our optimization technology utilizing what we call our Universal Data Layer (UDL). There are many platforms on which companies can market their product or service: search engines, social networks, email, display advertising to name a few. Our proprietary technology engine is able to aggregate data from all of these different sources to aid in maximum ad targeting and optimization before an ad is even served. The data we capture to support our optimization engine from these sources is "non-PII", in other words we never capture personally identifiable information from consumers.

Epic Advertising also recognizes that as the online marketing industry matures, some things become commoditized and can no longer be claimed as a differentiator. If a company tells you that their ad serving capability, for instance, is what makes them the best…beware! Likewise, in our performance ad network business, and the CPA business in particular, the fact is that technology can only take a campaign so far, since success is also determined by a number of other factors that need human intervention often times. What Epic gets across to all its clients is that the real key to success is in knowing what areas technology truly can be a differentiator and where it simply can’t be anything more than a sales pitch.